Ashraf Kabli
Media and Communication Consultant
Over 20 years of experience in FMCG Marketing & Sales since 1993.
Sunbulah Group 2007-2008 (Marketing Director)
Savola Group 2001-2007 (Marketing Director United Sugar Company)
Baeshen Co. 1997-2001 (Launched Rabea Teabags)
Unilever Arabia 1993-1997 (Brand Management)
Graduate of KFUPM with BS in Industrial Management major in Marketing
Started Final Touch 2008 (Media & Advertising Consultancy)
Gained experience and deep insights in Media and evaluation of MBU’s in Savola & Sunbulah
Recognised that many companies are not optimizing their media spend
Most MBU’s get discounts and prices that are not passed on to their clients
Media plans are often done quickly without proper planning
Media research is not properly exploited, target audience not reached effectively
Too many advertisements are made by people who are out of touch with the consumer and local culture
Hence the need for proper advertising copy production
The Answer is:
